Hi, I'm

Ankit Singhal

Performance, P&L and zero‑to‑one execution

For five years I worked alongside private equity deal teams in the US and Europe, working out which businesses were worth buying and why. Since 2024 I've run my own: two D2C brands where I own every number, from ad spend to returns. I'm now at Masters' Union, and I want to bring both habits to a performance or strategy team.

Built two profitable D2C brands to ₹50L+ in combined revenue
Scaled a new brand to ₹11.5L in its first 6 weeks at 8x return on ad spend
5 years analysing businesses for global PE funds managing $15bn to $80bn+

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Based in Gurugram, India

The businesses I run

Both are profitable. I own the P&L, the ad accounts and the weekly numbers.

Skilld Boxx

Co-Founder

Amazon D2C kids' stationery and gifting brand. Oct 2024 to present, Kurukshetra.

"This is where I learned to own a P&L, one SKU at a time."

Scaled to ₹40L in trailing-12-month revenue, net profit positive, with one full-time hire and Amazon Best Seller status
Track revenue, ROAS, TACOS and contribution every week against target, and rework bids, keywords or budgets on SKUs that lag
Built Amazon ads from scratch on a tight budget, taking ROAS to 4.2x and ad spend down to ~17% of sales
Grew organic sales to ~33% of revenue through better listings and search ranking, cutting reliance on paid ads
Lifted order value to ₹1,800-1,900 with right-sized packs and bundles, and cut COGS 10-15% by making key SKUs in-house

The Recovery Company

Co-Founder

Shopify D2C recovery and wellness brand. Jun 2026 to present, Gurugram.

"I wanted to know if I could do it again, faster. Six weeks in, the answer was yes."

Launched in ~1 month, screening 20+ products on 10 parameters to hold landed cost at 25-30% of retail
Reached ₹11.5L revenue across 1,000+ orders in the first ~6 weeks, contribution positive on every order
Built the Meta ads engine to ₹6,000/day at 8x lifetime ROAS, and recovered ~25% of abandoned-checkout revenue through retargeting
Cut return-to-origin from ~40% to ~20%, against a ~30% industry average, with prepaid incentives and order-confirmation checks
Cut metro delivery from 5 days to 48 hours through dark-store partners, lifting metro orders by ~4%

Where I learned the craft

Five years inside private equity and investment banking teams, turning raw data into decisions.

Acuity Analytics

Senior Associate, Private Markets

Oct 2023 to Jun 2026, Gurugram. Associate until Mar 2025.

"I turned messy data into the few points senior decision-makers actually needed."

Wrote ~110 decks for fund investment committees, turning raw diligence into a clear recommendation
Built ~20 DCF and LBO models and ~70 comparable-company sets behind buy decisions in Tech, Healthcare and Financial Services
Automated the customer-survey analysis used in diligence, turning a manual workflow into a reusable engine across ~15 projects
Picked as 1 of 5 from a 60+ team to test and shape Agent Fleet, now a revenue-generating AI product for clients
Promoted to Senior Associate in my first review cycle, and trained 5 new analysts while reviewing their work

TresVista

Senior Analyst

Jul 2021 to Oct 2023, Pune. Analyst until Jun 2023.

"I learned that a 2-hour task done every week is worth automating."

Consolidated 50 months of inconsistent P&Ls into one clean master view, with growth analysis the brief never asked for
Automated a weekly travel-volume tracker, cutting a 2-3 hour manual job to ~30 minutes with zero errors
Ran outbound sourcing for a US investment firm under its own name: 500+ cold emails, 25+ CEO calls, and its first CRM
Screened 400+ software companies against a growth fund's scoring model, supporting ~30 investments
Raised my client feedback score from 3.3 to 4.5 out of 5 in 18 months, presented to the whole firm, and was promoted

What my managers said

"Ankit frequently delivers projects independently, producing results that don't require review."

"He often anticipates client needs to deliver client-centric outputs."

"...innovative automation solutions that have significantly reduced turnaround times."

Beyond work

Leadership

President, CommerceX Club, Masters' Union Elected by 470 students. I lead a nine-member team writing quick-commerce and D2C cases for two national MBA case competitions.

Winner, Startup Weekend Gurugram 1st of 20 teams, pitching a men's skincare brand to a VC panel.

Education

Masters' Union, Gurugram PGP in Technology & Business Management, 2026 to present. Manoj Kohli Merit Scholar.

VIT, Vellore B.Tech, Electrical & Electronics Engineering, 2017 to 2021. CGPA 8.76/10.

Tools I use

Excel
PowerPoint
SQL
Tableau
Amazon Ads
Meta Ads
Helium 10
Make.com
Claude